A look at some titles recently added to Safari that are in my queue this month:
A unique look at the creative process which includes exercises to reinforce what you’ve learned, how to find meaning in your work, and to unlock inspiration. The true charm of this book lives in the firm and refreshing emphasis the author places on tenacity, effort, and hard work.
This book provides a framework for both B2B and B2C companies to enrich and improve their customers’ lives through over 40 case studies and 5 key competencies. Topics include how to honor customers, focus on the customer experience, and driving transformation around customer-specific goals. Relying on new customers is typically not enough to thrive so it is vital for modern companies to nurture and recognize their existing customer base.
In a world of endless start-ups and new industries, only the outliers will survive. Through the use of case studies and a three step methodology, this book demonstrates how to uncover the business models, products, and markets that will lead your company to success. One of the most important ideas discussed by the authors is how to amplify the innovative or unique aspects of your product or business to drive growth and gain an edge over the competition.
Recently added to Safari as part of the recent inclusion of Harvard Business Review Press titles to our growing library of business content – this book by innovation guru and scholar Clayton Christensen supplements his groundbreaking ideas originally cultivated in the seminal Innovator’s Dilemma. With an impressive array of strategies and tactics to monitor and research innovation in any industry, this work remains a valuable piece of any leader or innovator’s repertoire.