Posted on by & filed under blogging, Business, Content - Highlights and Reviews, curation, growth, innovation, marketing, twitter.

Inbound 2015 took over the city of Boston last week but worry not – you can still dig into the marketing and content strategy insights from their impressive array of speakers. Safari features over a dozen works written by #Inbound2015 presenters, including:

Likeonomics Evergreen Flip the Funnel

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava 

Consumer trust is more vital than ever before. Learn how to simply and directly engage your users online while building trust and confidence through case studies and well-researched examples.

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Alan Weiss, Noah Fleming

You cannot rely on customer loyalty any longer. New customers alone cannot save you. Nurture and cultivate your existing customers by providing them with timely, relevant, and personalized content and features which will delight them.

Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

Your customer’s attention is being pulled into seemingly endless directions. Engage them with a quality customer experience and turn them into influential evangelists for your company or product.

Check out the entire list of Inbound 2015 authors available on Safari.

Tags: content marketing, content strategy, inbound, lead nurturing, user retention,

Comments are closed.