Here’s what I’ve added to my Safari Queue this month… so far.
Us vs. Them: Redefining the Multi-Generational Workplace to Inspire Your Employees to Love Your Company, Drive Innovation, and Embrace Change: Packed with statistics, historical analyses and real-world examples, Us vs. Them addresses each root cause of generational tension at work, including differing attitudes toward loyalty, innovation, change, career advancement, and continuing education.
Marketing Analytics Roadmap: Methods, Metrics, and Tools: In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts.
Swift Development for the Apple Watch (Early Release): A short guide that introduces developers to building apps for the Apple Watch.
Embrace Your Ignorance: You may think your company is customer-focused and customer-centric. But in reality, you probably don’t understand your customers’ needs very well — and you’re better off acknowledging that.
Strange New Worlds: In Strange New Worlds, renowned astronomer Ray Jayawardhana brings news from the front lines of the epic quest to find planets–and alien life–beyond our solar system.