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Here are just a few of the books that were recently added to the Safari Books Online library:

How to Make Money Marketing Your iPad and iPhone Apps

By: Jeffrey Hughes

Publisher: FT Press

Pub. Date: November 15, 2010

 The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

There are so many ways to promote an iPhone/iPad app. What really works and what doesn’t? How can a developer create the right marketing mix? Developers usually have limited marketing resources. They need to capitalize on the activities most likely to build their brand and jumpstart sales in a very competitive space…


Mastering XPages: A Step-by-Step Guide to XPages Application Development and the XSP Language

By: Martin Donnelly; Mark Wallace; Tony McGuckin

Publisher: IBM Press

 The Definitive XPages Development Guide–Straight from the XPages Team at IBM Lotus

XPages is the most significant improvement to Lotus Notes/Domino development in 20 years. Now, IBM Lotus insiders Martin Donnelly, Mark Wallace, and Tony McGuckin have written the definitive programmer’s guide to this breakthrough web application development framework. Packed with tips, tricks, and best practices from IBM’s own XPages developers, Mastering XPages brings together all the information developers need to become experts – whether you’re experienced with Notes/Domino development or not. The authors start from the very beginning, helping developers steadily build your expertise through practical code examples and clear, complete explanations. Readers will work through scores of real-world XPages examples, learning cutting-edge XPages and XSP language skills and gaining deep insight into the entire development process. Drawing on their own experience working directly with XPages users and customers, the authors illuminate both the technology and how it can be applied to solving real business problems.


Learning the iOS 4 SDK for JavaScript Programmers

By: Danny Goodman

Publisher: O’Reilly Media, Inc.

Pub. Date: December 21, 2010

 Is it possible for JavaScript programmers to learn the iPhone SDK and live to tell the tale? Technology guru Danny Goodman did, and in this book he leaves a well-marked trail for you to follow. Goodman knows the challenges you face with the SDK, so he introduces Objective-C and Cocoa Touch in a context you’ll understand. If you’re a JavaScript programmer and want to take advantage of the iPhone, this is the book for you.


Protecting Your Mobile App IP: The Mini Missing Manual

By: Richard Stim

Publisher: O’Reilly Media, Inc.

Pub. Date: December 3, 2010


Learn four cost-effective ways to protect the applications you develop for mobile devices. The methods described in this Mini Missing Manual won’t stop people from misappropriating your secrets, stealing your name, and copying your code. But if any of those things do happen, you’ll have the legal ammunition you need to recover your losses and, in some cases, get money to pay attorney fees. Taking these steps will also reinforce your legal rights in the event that another company wants to acquire your apps.

The four methods include:

  • Trade secret protection.
  • Copyright protection.
  • Trademark protection.
  • Permissions.



Say It With Charts Workbook

By: Gene Zelazny

Publisher: McGraw-Hill


Hands-on tips for powerful presentations in this all-new companion to the bestselling Say It with Charts

Through four editions, Gene Zelazny’s classic how-to Say It with Charts has generated more than $1.5 million in revenues. Now, in the companion Say It with Charts Workbook, Zelazny shows you how to make even more of your visual communication skills, working “one-on-one” with you on how to masterfully use the latest techniques and tools to enliven every presentation.

More than just a rote listing of techniques, Say It with Charts Workbook features performance-improving strategies and suggestions that will help keep both you–and, even more important, the audience–comfortable and at ease.

Part refresher course, part workbook, part self-test, it arms you with:

  • Step-by-step instructions and guidelines
  • Performance-improving strategies and suggestions
  • Tactics for customizing graphics to specific audiences



Apple Training Series: iLife ’11

By: Dion Scoppettuolo; Mary Plummer

Publisher: Peachpit Press

Pub. Date: November 30, 2010


In the only Apple-certified guide to iLife ’11, Dion Scoppettuolo and Mary Plummer will have readers working wonders with iLife within the first few pages. Featuring high-quality footage and images, this book/DVD combo uses real life material and practical lessons that readers can apply immediately to their own projects. Focused lessons take readers step by step through all aspects of iLife ’11 – everything from organizing and sharing their photo library to creating polished video and soundtracks. This guide is completely updated to cover all the new features in iLife ’11 including the immersive New Full Screen Modes in iPhoto; the stunning new Movie Trailers in iMovie which can turn your home videos into Hollywood-style coming attractions; the new Flex Time and Groove Matching tools in Garageband ’11, and much more!


The Truth About Identity Theft

By: Steve Weisman

Publisher: FT Press

Pub. Date: November 30, 2010


Preserve your good name! Learn how to prevent, recognize, and halt identity theft–the nation’s #1 scam!

Identity theft is and will be for the foreseeable future number one among scams. More than a third of all fraud complaints to the Federal Trade Commission are for identity theft. In 2006, 14 million Americans were victimized. Identity theft is an attractive growth industry in the criminal world. It is easy to accomplish and difficult to catch….

Tags: Danny Goodman, Dion Scoppettuolo, FT Press, Gene Zelazny, IBM Press, Jeffrey Hughes, Mark Wallace, Martin Donnelly, Mary Plummer, McGraw-Hill, o'reilly media, Peachpit Press, Richard Stim, Safari Books Online, Steve Weisman, Tony McGuckin,

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