Addition of FT Press Delivers’ Elements and Shorts Gives SBO Customers Over 700 New Shortcuts Titles by End of 2010
SEBASTOPOL, Calif. – March 8, 2010
Safari Books Online (www.safaribooksonline.com), the leading on-demand digital library for technology, digital media, and business professionals, announced today that in 2010 it is adding over 700 titles to its Short Cuts category, which is aimed at providing concentrated information that allows professionals to find new ways to solve daily problems in seconds.
To address customers’ needs for quick-to-digest relevant and focused information, Safari Books Online is expanding Short Cuts by offering Elements and Shorts from FT Press Delivers, the new electronic imprint from FT Press, a leading business publisher. Both of these additions are focused on providing business lessons and skills training from leading business executives, writers and thinkers in short, specifically-focused essays.
Access to Short Cuts, including Elements and Shorts, is included at no additional cost for Safari Books Online subscribers.
“With Elements and Shorts, Safari Books Online subscribers who have asked for more condensed materials get the benefit of lessons from some of the greatest business minds in the world today, all in concise, easily-digestible essays focused on specific topics,” said Paige Mazzoni, vice president of marketing, Safari Books Online. “We look forward to continually adding to this area with high quality content.”
“We are excited that Safari Books Online plans to add Elements and Shorts to its Shorts Cuts category,” said Timothy C. Moore, VP and Publisher, FT Press and FT Press Delivers. “We understand that the way consumers are reading and acquiring need-to-know information is changing. Through Elements and Shorts, people get what they need when they need it.”
- Short Cuts from Safari Books Online are exclusive short-topic works produced by leading authors on subjects that are either too early in their life cycle or too specific to have entire books dedicated to the topic. Short Cuts provide deep coverage of a specific topic, usually in fewer than 100 pages.
- Elements are the best elements of many books that are written on a particular topic, boiled down to approximately 4 – 8 pages in length.
- Shorts are new works written about a particular topic and typically are
16 – 20 pages in length. Shorts are published in partnership with New Word City.
- FT Press Delivers’ Elements and Shorts provide essential insights from the best business books and original writings by some of the leading business thinkers alive today such as Jim Champy, Brian Solis, Mark Zandi, Jon M. Huntsman, John Kao, Michael Abrashoff, and Seth Goldman.
Just like all of the content found on Safari Books Online, content in Short Cuts, including Elements and Shorts, is editorially vetted and hold up to SBO’s high standards of publishing.
About FT Press
FT Press (www.ftpress.com), an imprint of Pearson, publishes high quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.
About Safari Books Online
Safari Books Online (www.safaribooksonline.com) is an on-demand digital library that delivers expert content in both book and video form from the world’s leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. Safari Books Online offers a range of product mixes and pricing programs for organizations, government agencies and individuals. Subscribers have access to thousands of books, training videos and prepublication manuscripts in one fully searchable database from publishers like Cisco Press, Prentice Hall Professional, O’Reilly Media, Addison Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, IBM Press, Adobe Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online.