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Aalok Wadhwa Joins Safari Books Online as India Country Manager

SEBASTOPOL, Calif. – January 25, 2010
Safari Books Online (, the leading on-demand digital library for technology, digital media, and business professionals, announced today the appointment of Aalok Wadhwa as India Country Manager. Wadhwa’s responsibilities focus on securing a strong presence for Safari Books Online in India, and developing a strategy that enables Safari Books Online to tap into the vast market potential of one of the world’s fastest growing economies with SBO’s on-demand digital library assets.

“I am delighted that Aalok Wadhwa has joined the Safari Books Online team,” said Jeff Patterson, CEO, Safari Books Online. “As SBO’s first hire in India, Aalok brings a wealth of experience in driving growth in India for information services brands such as LexisNexis and Encyclopedia Britannica. Safari Books Online is looking forward to expanding globally in 2010.”

Safari Books Online has made a commitment in 2010 to expand globally to countries where there is a healthy percentage of IT and other technical professionals that will benefit from access to the largest collection of online, on-demand books and video aimed at technology, digital media and business professionals.

“I am very excited about developing the SBO business in India,” said Aalok Wadhwa, India Country Manager, Safari Books Online. “Given the thriving Indian IT sector, and its need for high quality state-of-the-art content, the market is ripe for us to enter and grow.”

Wadhwa most recently was managing director for LexisNexis India where he helped to double sales for the company over the past two years. Prior to LexisNexis, he founded and served as chairman of Corner Bookstore Company, and before that he served as managing director for six years for Encyclopedia Britannica in New Delhi, India. With over 20 years of experience, Wadhwa is known for his ability to lead successful ventures in the online and retail publishing industry.

About Safari Books Online

Safari Books Online ( is an on-demand digital library that delivers expert content in both book and video form from the world’s leading authors in technology and business. Technology professionals, software developers, Web designers, and business and creative professionals use Safari Books Online as their primary resource for research, problem solving, learning and certification training. Safari Books Online offers a range of product mixes and pricing programs for organizations, government agencies and individuals. Subscribers have access to thousands of books, training videos and prepublication manuscripts in one fully searchable database from publishers like Cisco Press, Prentice Hall Professional, O’Reilly Media, Addison Wesley Professional, Microsoft Press, Sams, Que, Peachpit Press, John Wiley & Sons, Elsevier, IBM Press, Adobe Press, Sun Microsystems Press, FT Press, Wharton School Publishing, Apress, Manning, New Riders, Apple Certified, Course Technology, Splash Media and dozens more. For more information about Safari Books Online, please visit us online.

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