Back in November, we asked you if you thought that corporate blogs would soon replace corporate Websites. The results of this poll showed that 28% of you think that this might actually happen while 72% of you don’t think that this will happen any time soon (if at all).
That’s a significant majority, and the results are interesting when you consider all of the enthusiasm that surrounds social media. As much as we may believe in and support blogs, it is clear that most of you think they still serve a different function than corporate Websites.
We had three comments from our community on this subject that I’d like to share with you.
Claus: A corporate blog cannot replace an entire corporate internet site, however it can replace important parts of it. Those companies that blog, usually wish to communicate more swiftly than they could via established routes on their corporate site and frequently look for user-interaction, as you can probably confirm yourselves ;)
beredugu: Corporate websites are now becoming more active with Web 2.0 technologies, the ability to get people communing on issues is key to sustaining customer participation. The future of the Corporate internet would be a mixture of static and dynamic information pooling from customers also.
Dave Anthold: I am not sure that Corporate Communications organizations understand how best to utilize blogs at this point. I think if used effectively they could replace websites if they wanted to promote more conversations instead of just one-way traffic.