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The following recorded webcast is part of Safari Book Online’s webcast series.

During this 57 minute recorded webcast, Jim Champy reveals how to make your customers stick to you like glue at a time renowned for rampant customer disloyalty, commoditization and price pressure.

Champy says, “It’s critical for IT professionals to understand the two edges of the Internet: it enables their companies to potentially reach millions of customers but it also demands an authenticity in what companies say and do. Inspire! also illustrates how smart companies are using information technology to keep customers coming back.”

Presented by: Jim Champy
Duration: 57 minutes
Recording date: May 21, 2009

View recorded webcast

Tags: creating loyal customers, inspire!, jim champy, recorded webcast, Safari Books Online, why customers come back,

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