I had a lot of fun putting this presentation together, and not just because it was an excuse to play with toys. It was also nice to see the PlasticLogic device up close, even though I suspect the final marketable product may be quite different from these early prototypes.
Keith and I beat pretty hard on Sony and Fictionwise (and Stanza, by extension), but only because we want commercial ebooks to succeed. We want publishers to make money and readers to make use of a convenient service.
Here’s a quick summary of our conclusions:
- Your ebook purchasing process should be as much like the Kindle as possible.
- Buy your own ebooks through every device and channel you offer. Identify points of friction and fix them.
- Consider the mobile purchasing experience.
- Have empathy for your customers.