To the contrary: studies of creativity show that it rarely arrives as a single brilliant idea. Rather, creative solutions to life's problems are lit by many small creative sparks—what Virginia Woolf described as “little daily miracles, illuminations, matches struck unexpectedly in the dark.” Creativity works by collecting these sparks as you zig zag forward, until suddenly they give off enough light to reveal a solution.
- Introduction: Choosing Creativity
- from Zig Zag: The Surprising Path to Greater Creativity
- Publisher: Jossey-Bass
- Released: March 2013
How creativity really works. A series of illuminations.
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