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WHY NEW PRODUCTS FAIL TO YIELD THE PROFITS THEY SHOULD

From

Cover of Winning at New Products: Creating Value Through Innovation

Note

为何没能达到应有利润的总结:1. 模仿 2. 缺乏系统的front-end 3. input(consumer insight) 4. 不断更变的系统5.功能紊乱的团队6.缺少淘汰,多个项目保留,没有focus 7缺乏知识,技巧