That is, when we identify a major and consistent reason for product failure, we build into our playbook or system steps to avert such failures in the future; and when we pinpoint success drivers—factors that distinguish winning new products—again we build in steps and actions to replicate those in our idea-to-launch system.
- 2 - WHY NEW PRODUCTS WIN
- from Winning at New Products: Creating Value Through Innovation
- Publisher: Basic Books
- Released: June 2011
借鉴到我的project,作为future development. 及时发现失败原因，把规避的stage建设到系统中
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