In the traditional business intelligence world, we were taught to seek the "single source of the truth." Bring all data into one place; build massive systems, usually over multiple years; and celebrate. Sadly, this strategy is toxic on the Web.
- 1. The Bold New World of Web Analytics 2.0
- from Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
- Publisher: Sybex
- Released: October 2009
Multiplicity over a single source of the truth.
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