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As Chappell (Retail Week 2009) puts it: ‘Having motivated, engaged individuals working in warehouses is a must if you want to be cost effective. However, it’s also about service. If you need the warehouse to work above and beyond in times of peak or change, would you want a team who is just doing it for the extra overtime or one who is doing it because they want the business to succeed?’

An ageing and constantly changing workforce

This is a challenge faced by many warehouses throughout Western Europe an...