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Shorter order lead times

Order lead time is the length of time between the placing of an order and the receipt of the item by the customer. Order lead time can be a significant differentiator between competitors. For example, if your favourite cereal is not on the shelf of the supermarket, you are unlikely to wait for the next delivery but will look for it in another store or choose the closest alternative, whether from the same brand or a different brand.

The quality of products is such that competitive advantage is gained through fast, timely and accurate delivery. With the internet providing price tra...