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  • Aaron Wolfson thinks this is interesting:

This sort of information allows you to build a product that not only solves a problem for users but that also fits naturally into their lives and schedules. It helps you build something that doesn’t force users to learn new patterns in order to use your product, because your product fits seamlessly into their existing processes.


Cover of UX for Lean Startups


Also, they can't lie to you about what they do.