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  • Aaron Wolfson thinks this is interesting:

Instead of building before you validate, imagine that you start with a few lightweight experiments to test your product hypothesis, realize that it’s absolutely wrong and that nobody will pay for it, and keep iterating and pivoting until you find something that people are interested in buying.

From

Cover of UX for Lean Startups

Note

All else equal, it's better to be doing something than to be doing nothing.