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But by far my favorite part of this book is that every tip, every concept, every tool, every approach is placed in its proper context. It is extremely rare to see any expert—let alone a designer—explicitly tell you when not to use their “best practices.” But in real life, there is no such thing as a best practice. Every practice is contextual. Used in the wrong situation, every tool can become extremely harmful. Every tool and recommendation in this book (except one, which I leave as an exercise to the reader to find) comes with an explanation of when to skip it; most are helpfully labeled with their own


Cover of UX for Lean Startups


You can't just follow a path that somebody laid out in a book. You, and your project, are unique. You must carefully select the tools you're going to use, test them out, and discard them if they don't produce results. As you go, you are building your own personal path to what works.