Personally, I’d rather throw out my quickly built prototype than weeks of engineering work. I’ve found that engineers also prefer this. Kind of a lot.
On the other hand, there are times when you wouldn’t bother making a fully interactive prototype. For example, a landing page often involves nothing more than some messaging and a simple call-to-action that allows someone to log in or sign up for your product.
It’s not that you don’t want to test this. You absolutely must, and I’ve already given you a couple of nice, easy ways to do it. It’s that it can often take the engineers as little time to build the real ...
Building prototypes vs. building landing pages
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