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  • Aaron Wolfson thinks this is interesting:

Personally, I’d rather throw out my quickly built prototype than weeks of engineering work. I’ve found that engineers also prefer this. Kind of a lot.

On the other hand, there are times when you wouldn’t bother making a fully interactive prototype. For example, a landing page often involves nothing more than some messaging and a simple call-to-action that allows someone to log in or sign up for your product.

It’s not that you don’t want to test this. You absolutely must, and I’ve already given you a couple of nice, easy ways to do it. It’s that it can often take the engineers as little time to build the real ...


Cover of UX for Lean Startups


Building prototypes vs. building landing pages