O'Reilly logo
  • Aaron Wolfson thinks this is interesting:

Since you don’t have a product yet, you need to figure out how people are currently solving this problem. Are they using a similar product? A completely different one? Are they simply suffering in silence without even knowing that their lives would be infinitely better if this problem would go away?

You can discover these things by asking people how they’re dealing with their problems and what the pain points are with their current solutions (or nonsolutions). You can learn more about their pain by watching them suffer through it. Don’t worry, it’s not so bad to watch them suffer, because you know your ...


Cover of UX for Lean Startups


These are the goals of an empathy interview.