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  • Aaron Wolfson thinks this is interesting:

There’s no exact recipe to follow that will get you to a fantastic product. Sometimes you need to design, sometimes you need to observe users, sometimes you need to run tests, and sometimes you need to do all that and a few dozen other things at the same time.

From

Cover of UX for Lean Startups

Note

One way to figure out what to do: ask things like, "what problem am I having?" and "what does the solution look like?" and "what am I trying to achieve?"