Swavek Kublin thinks this is interesting: It’s called outcome From Read This First from User Story Mapping by Peter Economy, Jeff Patton Publisher: O'Reilly Media, Inc. Released: September 2014 Note Actually, it’s called information. We are in the business of feeding info. Share this highlight http://learning.oreilly.com/a/user-story-mapping/3192987/ Twitter Facebook Google Plus Email Get Instant Access Now Start a Free Trial Have an account? Sign in.