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How to develop market scenarios – demand


This chapter deals with identifying the current strategic market issues and current market dynamic and testing different scenarios for the market on them in order to ascertain their impact. A step-by-step guide is provided to enable managers to test a shared understanding of what the key variables are likely to be in the future and what their impacts are likely to be. It also enables different scenarios with different likelihoods of occurrence and different levels of impac...


Cover of Understanding Markets and Strategy


Subject Overview
Business planning helps you set goals and achieve them. During this set of lessons, you’ll learn how to assess important factors that will affect your direction and performance, including:

  • The Market
  • Project Feasibility
  • Financial Viability
  • Vendors

Lesson Introduction
Surviving in today’s business climate means being prepared for what’s coming around the corner. Learn how to develop market scenarios so that you can have plans and options for dealing with changing conditions.