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I’ve grown accustomed to eyes-down, face-in-gadget encounters with people too absorbed in texting to answer their child’s persistent query at a store, too engrossed with e-mail to notice they’re blocking the aisle, or too immersed in talking on a cell phone to respond to a food server. From personal YouTube channels to picture-posting Facebookers obsessed with documenting their day, we’re enthralled with ourselves.

But you can’t be authentic if you’re self-absorbed. Self-awareness and self-absorption lead to different outcomes. The first builds trust; the second diminishes it. Prolific me-focused behav...


Cover of Trust, Inc.


Being authentic means being true to yourself rather than conforming to other people’s expectations. Team members are more likely to follow leaders who are authentic rather than those who say and do things they don’t believe.