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Demonstrate Behavioral Integrity

Our problem is not to find better values but to be faithful to those we profess.

~ John W. Gardner

Don’t think your staff doesn’t notice. They do. They hear you expound on the importance of the customer, then watch you cut staffing levels; they take note when you insist “we all” work Saturday to finish a project, then see you show up briefly; they understand you’re a stickler for everyone meeting your deadlines, then are surprised when you don’t meet yours and their performance appraisals are weeks lat...


Cover of Trust, Inc.


As a leader, your actions set the tone for the whole team. You can build credibility and trust by practicing “behavioral integrity”—that is, ensuring that your words and your actions align.