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  • Dustin Waybright thinks this is interesting:

index_type_desc  page_count  record_count  avg_page_space_used_in_percent
---------------  ----------  ------------  ------------------------------
HEAP             1           30            98.1961947121324

name           rows  reserved  data  index_size  unused
-------------  ----  --------  ----  ----------  ------
TestStructure  30    16 KB     8 KB  8 KB        0 KB

From

Cover of Training Kit (Exam 70-461): Querying Microsoft® SQL Server® 2012

Note

All records on one page, 30 records total. That is the maximum 8KB for the page. Additional records would be added to a new or different page.