Maria had always impressed those who knew her well with her ability to conform, which is certainly critical for success in the business sector—while maintaining her strikingly independent views and thought processes. She personally felt that this was her most important method for bolstering her creative marketing skills. So it came as no surprise to Maria or her close friends when she took a slightly different approach to the business school selection process than most other applicants. For one thing, Maria cared about rankings only to the extent that she wanted a b-school with a strong brand name, which meant that she had about 30 or so schools from which to select. While she voraciously read everything she could find about the...
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