I’ve seen this again and again in usability tests. A user will clearly struggle trying to complete a task, and then claim the task was easy. Sometimes users are trying not to look stupid (guys often fall into this category), and sometimes users are trying too hard to tell me what they think I want to hear. But most often, users don’t tell me the truth because they’re not even aware of the truth of their behavior. It turns out that many people aren’t very good at analyzing their own behavior or at paying attention to their actions. Basically, our image of ourselves doesn’t always reflect reality. That’s why it’s important to watch what people really do, and not simply trust what they tell you t...
- 3. Approaches to Creating Personas
- from The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
- Publisher: New Riders
- Released: August 2006
Why might people have a different opinion (what they say) over what actually happened? (What they do?)