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From

Cover of The Strategy Book

Note

There is a lot of good and essential work to be done in strategy that involves looking inside the organization. This forms one-half of the famous SWOT analysis that you look at in the next selection. But we assume you're reasonably good at understanding your own organization because it's where you spend most of your waking hours. And if you're honest, you know not only what it is good at, but also what it's bad at. The real challenge for most managers for strategic thinking is seeing the big picture--looking up and noticing what is happening in the world outside the office.