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  • Joanna Finnegan thinks this is interesting:

the need to articulate it explicitly usually grow as the firm has to deal with unusual events (such as a hostile takeover), as it is challenged by massive change in its environment (deregulation or a new technology), or as its management drives it in a new direction (such as internationalization).

From

Cover of The Soul of the Corporation: How to Manage the Identity of Your Company

Note

Need to articulate it