You probably know a thing or two about sales by now, or else you would not be in business. But even so, sales is one of those areas in which even the smallest little trick or new idea, once implemented, can reap surprising rewards. Brian Tracy, maybe the world's best salesperson, tells the story of how his first sales job was selling soap door to door to earn his way to YMCA camp. He heard rejection after rejection until he ever so slightly rephrased his sales pitch. Instead of asking, “Would you like to buy a box of soap?” he said instead that he was selling soap, but that “it is only for beautiful women.” Thereafter he said getting to camp was a breeze. So yes, the smallest sales secret can often make the big...
- Chapter 51: Secrets of Sales Superstars
- from The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 3rd Edition
- Publisher: John Wiley & Sons
- Released: March 2012
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