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Chapter 3

Holding all the apples

After splitting with the Sejuice partners, one thing was clear — if Jeff and I were going to create a successful business, we would need full control over all decisions. We started with our ideas for Boost, and strapped ourselves in for the ride.


Cover of The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All


I searched for orange juice but found all the apples instead.