Make sure you understand and can clearly articulate your existing value proposition. Don’t just list product features and benefits. Instead, illustrate the specific problem you solve for customers and how you do it in a unique and compelling way.
- Chapter 8: Reimagine Your Customer
- from The Road to Reinvention: How to Drive Disruption and Accelerate Transformation
- Publisher: Jossey-Bass
- Released: May 2014
Too often I just see a list of services and not the real benefit, differentiaon, and value-adds for end customers. IF you can't articulate the latter then either you are wrong for the job or the job has not got the right products!
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