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The inefficient warehouse process uncovered by Tina Hernandez caused her marketing team to reevaluate their distribution strategy. Tina admitted that her marketing team spent more time developing the product, price, and promotion components of their overall strategy than they did the fourth “P” (placement). They did not think too long about distribution decisions and instead continued with business as usual. With her concern about time to market, Tina’s team reconsidered and agreed that they needed to make a change. Tina now felt that her team could identify more streamlined distribution options to further improve their product’...


When you simplify or streamline a process, you reduce or eliminate the complexity of an activity so it’s more efficient. Discover why simplification is such a powerful improvement approach. Review examples of unnecessary process complexity, and become familiar with questions you can ask your project team as you work to simplify a process.