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Janice Molloy thinks this is interesting:
Value Added
Tina Hernandez, marketing director for the consumer product division of a global company, felt that her company experienced an unusually long time to market. As Tina described the situation, time to market includes everything from idea conception through customer availability.
After I completed a value-added analysis, it became apparent that the problem lay with the distribution component of their marketing strategy. We identified activities in the distribution process that did not add value for the customer. Because every activity in a business process adds to the cost of the end product or service and because ...
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