Imagine you’ve started a company and you’re developing what is destined to be the company’s flagship product. Without a “hit” with this product, your company is going to go bankrupt. How much attention do you pay to who your target customers are? Before actually manufacturing the product, how much thought do you put into what the product actually is? None of us would let decisions like these be made for us. We’d be completely attentive to every detail of the decision-making process.
It seems to be working now.
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