I don’t mean that your words don’t matter. Obviously, if you want people to be convinced, emotionally touched, or motivated to action, you will need to have relevant and meaningful content when you address them. But because body language sets up the initial perception, you’ll also need the following do’s and don’ts to gain the nonverbal advantage.
- Chapter 10: Selling Your Message without Saying a Word
- from The Nonverbal Advantage
- Publisher: Berrett-Koehler Publishers
- Released: May 2008
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