With nonverbal communication it’s not how the sender feels that matters most; it is how the observer perceives how the sender feels. And those interpretations are often made deep in the subconscious mind, based on a primitive emotional reaction that hasn’t changed much since humans first began interacting with one another.
- Chapter 10: Selling Your Message without Saying a Word
- from The Nonverbal Advantage
- Publisher: Berrett-Koehler Publishers
- Released: May 2008
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