Being a co-creator is a new way of characterizing yourself, one that lets you focus on the value you can create, independent of the formal role you have. It gives you a way of morphing from an individual asset limited by organizational hierarchy to a contributor who recognizes that everything you do creates a ripple effect in the organization (Figure 2-1)....
You and your team members can’t sit back and wait for higher-ups to assign tasks. In today’s fast-paced world, everyone needs to share responsibility for co-creating success, regardless of their formal roles.
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