You rarely need a breakthrough to improve things, beat the competition, or help people suffering from a problem. If you carefully study the problem you’re trying to solve, you will discover many clear ways to make it better. That’s the best place to start. If you solve a problem for customers that makes them happy and earns you money, do you really think they will care whether it’s innovative? They just want their problems solved.
Share this highlighthttp://www.safaribooksonline.com/a/the-myths-of/40248/