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  • Liza Daly thinks this is interesting:

You rarely need a breakthrough to improve things, beat the competition, or help people suffering from a problem. If you carefully study the problem you’re trying to solve, you will discover many clear ways to make it better. That’s the best place to start. If you solve a problem for customers that makes them happy and earns you money, do you really think they will care whether it’s innovative? They just want their problems solved.


Cover of The Myths of Innovation