- Chapter 5. Compelling Value
- from The Momentum Effect: How to Ignite Exceptional Growth
- Publisher: Pearson Business
- Released: March 2008
This tutorial probably contains more tools and models than all the others put together. However, here is one that is relatively unknown but incredible powerful that can sharpen your strategic thinking. This selection goes through each of the four elements of the tool in some detail, but it is well worth reading all of it. As a reward, you'll hear the story of Bob the Cockroach, the Head of International Development for a pest control company, and their adventures in middle-class restaurants around the world.
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