Andrew Vickers thinks this is interesting: Ceteris paribus is Latin for “on Fantasy Island.” From Chapter 1: Startup Revolution from The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Eric Ries, Patrick Vlaskovits, Brant Cooper Publisher: John Wiley & Sons Released: February 2013 Note Ha! Only a brave man makes economics jokes. Share this highlight http://www.safaribooksonline.com/a/the-lean-entrepreneur/47474/ Twitter Facebook Google Plus Email Get Instant Access Now Start a Free Trial Have an account? Sign in. Minimise Unlock the rest of this book and 30,000 other books and videos By clicking this box, you confirm that you have read and agree to the terms and conditions of our Membership Agreement, and you understand that when your trial period ends, you will be required to provide billing information if you wish to continue using the service. Unlock the rest of this book Start a Free 10-Day Trial loading Learn about Safari for Business Have an account? Sign in.