Here’s how Intuit defines its “3 Horizons”:
1. Horizon 1 extends and defends the core. In other words, it continues the growth of current proven products and improves profitability.
2. Horizon 2 builds emerging offerings. Product teams validate their business models or emerging products and prove the ability to scale.
3. Horizon 3 creates viable options. It proves the startup’s concept by validating that users love the product, and it has a compelling business-model hypothesis. As part of an ongoing refinement, Intuit has evolved away from using revenue numbers to determine horizon-level...
- Over the Horizon: A Framework
- from The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Publisher: John Wiley & Sons
- Released: February 2013
Really interesting take on McKinsey's 3 horizons.
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