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  • Shah Widjaja thinks this is interesting:

Score Strategic: does this idea address the original strategic challenge that was set? Insight: does your idea respond to the information you have about your audiences and the marketplace? Income: what potential does it have to make money once it is established (assuming this was part of your original criteria)? Brand: how well does the idea fit with your brand?


Cover of The Innovation Workout


Use this as a filter for the goals?