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Building Blocks of Internal Communication

There are three fundamental building blocks to any internal communications program: hierarchical communication, in which chief executive officers (CEOs), vice presidents, directors, managers, and frontline supervisors play key roles in the communications process; mass media communication, in which newsletters, e-mail, videos, blogs, and other vehicles reach broad employee audiences; and, often overlooked, the social networks of invisible communicators who organically spread the word.

FIGURE 15.1 BUILDING BLOCKS OF AN INTERNAL COMMUNICATI...

Note

Internal communication—the formal and informal ways that information is shared with and among employees—is the lifeblood of any organization. Here's a snapshot of three ways in which information is typically communicated within an organization—and tips for how you can support the process.