There are three fundamental building blocks to any internal communications program: hierarchical communication, in which chief executive officers (CEOs), vice presidents, directors, managers, and frontline supervisors play key roles in the communications process; mass media communication, in which newsletters, e-mail, videos, blogs, and other vehicles reach broad employee audiences; and, often overlooked, the social networks of invisible communicators who organically spread the word.
- Building Blocks of Internal Communication
- from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
- Publisher: Jossey-Bass
- Released: May 2011
Internal communication—the formal and informal ways that information is shared with and among employees—is the lifeblood of any organization. Here’s a snapshot of three ways in which information is typically communicated within an organization—and tips for how you can support the process.