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  • Ingrid Berg thinks this is interesting:

1. What qualities do you look for in an applicant?
Typically nowadays, before we meet the person, we meet the portfolio. . . . Before I meet someone I meet their electronic portfolio . . . so the electronic port helps me to weed out the people who will not be able to succeed in this company. We are a very busy agency . . . so you need to do something extra to drive us to your site. . . . When I get those files, I want some context for what I’m looking at. How was a piece conceived? What was the budget allocated for the design? What were the influences on the design? What is that little extra something in the work? At the very least, label your work and give me a shor...


Cover of The Graphic Designer's Guide to Portfolio Design, 3rd Edition


design portfolio must-haves– q&a with creative director as hiring manager