Can you describe one or two typical users of our product?
Can you name and describe a person you know who is most similar to the types of people using our product?
At what times of day do our users use our product?
Where do people use our product?
Do our users use our product because they like to or because they have to?
Are we trying to attract different types of users with our new product? Who are they?
What (besides using our products) do our users like to do?
Are the people who pay for...
- 4. Persona conception and gestation
- from The Essential Persona Lifecycle: Your Guide to Building and Using Personas
- Publisher: Morgan Kaufmann
- Released: March 2010
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