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Step 4. Prioritize the skeletons—Once you have a set of skeletons, it is time to get feedback from all stakeholders. You will evaluate the importance of each skeleton to your business and product strategy and prioritize the skeletons accordingly. Your goal is to identify a subset of skeletons to develop into personas.

Step 5. Develop selected skeletons into personas—Enrich the selected skeletons to create personas by adding data, concrete and individualized details, and some storytelling elements to give them personality and context.

Step 6. Validate your personas—Once you have added d...