Step 1. Identify ad hoc personas—Work collaboratively with your stakeholder team to create quick, ad hoc personas that capture and communicate the organization’s current thinking about who your users are and what they want and need. Creating ad hoc personas now (even if they are based solely on assumptions) will help you structure your data processing and build a bridge between the ways people think of us...
- 4. Persona conception and gestation
- from The Essential Persona Lifecycle: Your Guide to Building and Using Personas
- Publisher: Morgan Kaufmann
- Released: March 2010
Share this highlighthttp://www.safaribooksonline.com/a/the-essential-persona/57646/